KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
After completing this chapter, you should be able to:
- Understand theories regarding the use and presentation of images and information.
- Apply standards of visual communication to effectively reach an audience.
- Understand how to enhance the visual quality and storytelling aspect of images through editing techniques, such as sizing, cropping and toning.
- Understand ethical and legal issues that pertain specifically to visual communication.
- Select photos for use in a variety of media publications, either as single images or part of a storytelling package.
The cliché “A picture is worth a thousand words” serves as a reminder of the value of visuals when presenting content to your readers. Visuals attract the attention of readers, capture slivers of time in a single frame and help readers best understand specific actions ...