Summary
Contents
Subject index
KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
Editing for the Bigger Picture
Editing for the Bigger Picture
Learning Objectives
After completing this chapter, you should be able to:
- Apply the “all A’s” approach to reviewing copy and editing a story.
- Engage in a macro-level editing process, including reading a story multiple times, locating bigger-picture problems and reworking copy to better reach your readers.
- Differentiate between the concepts of “editing” and “fixing” when it comes to editorial content.
- Understand the value of constructive criticism and the approach you must take to deliver it to your writers.
The past few chapters outlined how to clean copy on a micro level, picking at punctuation and working through word choices. The need to keep the i’s dotted and the t’s crossed in copy of all forms matters a great deal, as ...
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