KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.

Editing for the Bigger Picture

Editing for the Bigger Picture

7 Editing for the bigger picture

Learning Objectives

After completing this chapter, you should be able to:

  • Apply the “all A’s” approach to reviewing copy and editing a story.
  • Engage in a macro-level editing process, including reading a story multiple times, locating bigger-picture problems and reworking copy to better reach your readers.
  • Differentiate between the concepts of “editing” and “fixing” when it comes to editorial content.
  • Understand the value of constructive criticism and the approach you must take to deliver it to your writers.

The past few chapters outlined how to clean copy on a micro level, picking at punctuation and working through word choices. The need to keep the i’s dotted and the t’s crossed in copy of all forms matters a great deal, as ...

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