KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.

Improving Sentences and Using Proper Grammar

Improving Sentences and Using Proper Grammar

6 Improving sentences and using proper grammar

Learning Objectives

After completing this chapter, you should be able to:

  • Understand that choosing the right word is critical to effective media content.
  • Rework copy that suffers from wordiness.
  • Identify the common usage problems media writers and editors face.
  • Decide how best to fix typical usage problems.
  • Edit copy to fix common grammar errors in media writing.

Missouri humorist and novelist Mark Twain said it best: “The difference between the almost right word and the right word is really a large matter — ’tis the difference between the lightning bug and the lightning.”

Media writers on the hunt for those right words often end up flooding their copy with many poorly chosen, inadequate and unclear words. In this chapter, we ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles