KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.



5 Punctuation

Learning Objectives

After completing this chapter, you should be able to:

  • Become reacquainted with standard rules of punctuation.
  • Learn how some of the rules are different for media writers and editors who use Associated Press style.
  • Apply the rules effectively across the diverse scope of media writing.
  • Understand the importance of correct punctuation as part of clear writing.

Without the various marks and symbols of punctuation, understanding and correct reading of printed passages would be challenging. Therefore, punctuation can be a minefield for the journalist with only a passing interest in these rules that aid clear writing.

While it is easy to locate critics who bemoan the poor use of punctuation among students, this chapter will avoid that temptation and instead provide a review of the basic rules all ...

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