KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.


4 Ethics

Learning Objectives

After completing this chapter, you should be able to:

  • Understand the value of ethics within media, and specifically how they affect editors.
  • Compare and contrast the varying ethical codes you can subscribe to within the field and identify the one that best fits your values.
  • Apply the “breakfast test” to your approach to publishing content.
  • Understand the ways in which the establishment of ethical standards can benefit you during your interactions with staff members.
  • Define and differentiate among on the record, off the record, unnamed sources and anonymous sources.
  • Apply ethical standards to the adjustment of visual elements used in publications.
  • Use an ethical thought process in deciding on the publication of content.

Journalism is a trust-based system. Writers trust that sources will be honest and forthright with them ...

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