Summary
Contents
Subject index
KEY FEATURES: The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. “Helpful Hints” boxes provide easy-to-consult lists of dos and don'ts for good writing. “Thoughts From a Pro” boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
Law and Ethics
Law and Ethics
Learning Objectives
After completing this chapter, you should be able to:
- Understand the rules associated with the freedom of the press, including the ability to report and publish without governmental intrusion.
- Identify the basic standards of libel for published material and apply to that material the basic defenses against libel.
- Apply basic fact-checking techniques to material you are editing so as to avoid being burned by poor reporting.
- Understand the four tenets of the Ollman test, which distinguishes opinion from fact, and apply them to a piece of copy.
- Identify the primary ways in which a journalist can invade someone’s privacy and outline ways in which you can prevent these situations from occurring as an editor.
- Understand the ways in which copyright protects intellectual property ...
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