Case studies and campaign fundraising and spending figures from the 2018 midterm elections Influence of the #MeToo movement and unprecedented numbers of female activists and donors. Analysis of the Democratic takeover of the House of Representatives. The rise of super PACs and 501(c) organizations that exist for the sole purpose of advancing the career of an individual candidate and can raise money from sources and in amounts prohibited to the candidate The increased influence of wealthy individuals and groups on the conduct of congressional campaigns The use of social media and the Internet to raise money, communicate with voters, recruit volunteers, and pretest television ads Updated coverage of campaign strategy and communications includes the use of big data, microtargeting, and social media Introduction of new convenience voting methods in many states Introduction of other state reforms, such as redistricting commissions and California’s top-two primary system
Chapter 6: The Campaign for Resources
The Campaign for Resources
Vice President Hubert Humphrey described fundraising as a “disgusting, degrading, demeaning experience.”1 Few politicians would disagree with this sentiment. Yet spending money on political campaigns predates the Constitution. In 1757 George Washington purchased 28 gallons of rum, 50 gallons of spiked punch, 46 gallons of beer, 34 gallons of wine, and a couple gallons of hard cider to help solidify his political base and win over enough uncommitted voters to get elected to the Virginia House of Burgesses.2 Population growth, technological advancements, suburbanization, and other changes associated with the emergence of a modern mass democracy in the United States have driven up the costs of campaigning since Washington launched his political career. Candidates, parties, and ...