Case studies and campaign fundraising and spending figures from the 2018 midterm elections Influence of the #MeToo movement and unprecedented numbers of female activists and donors. Analysis of the Democratic takeover of the House of Representatives. The rise of super PACs and 501(c) organizations that exist for the sole purpose of advancing the career of an individual candidate and can raise money from sources and in amounts prohibited to the candidate The increased influence of wealthy individuals and groups on the conduct of congressional campaigns The use of social media and the Internet to raise money, communicate with voters, recruit volunteers, and pretest television ads Updated coverage of campaign strategy and communications includes the use of big data, microtargeting, and social media Introduction of new convenience voting methods in many states Introduction of other state reforms, such as redistricting commissions and California’s top-two primary system

The Anatomy of a Campaign

Chapter 3 The anatomy of a campaign

What types of organizations do candidates assemble to run for Congress? How do campaigns budget their resources? This chapter addresses these two questions. During the parties’ golden age, the answers were simple: Most House and Senate candidates relied on state and local party committees to campaign for them, and the parties decided how much to spend on various election activities. An individual candidate’s “organization” was often little more than a loyal following within the party. But by the mid-1950s, few congressional candidates could count on a party organization to obtain a nomination or wage a general election campaign. Senate campaigns became substantially more professionalized during the 1950s and 1960s; House campaigns followed suit ...

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