Summary
Contents
Subject index
Since its first edition in 1980, Change and Continuity has been known for offering the best analysis and explanation of voting behavior in the most recent election and setting those results in the context of larger trends and patterns in elections studies. This top-notch author team meticulously and accessibly explains the National Election Studies data and analyzes its importance and impact. Known for its current scholarship and excellent use and display of data, the text covers the most recent presidential and Congressional elections, voter turnout, and the social forces, party loyalties, and prominent issues that affect voting behavior. The 2016 and 2018 Edition will include new material on the congressional elections 2018 and an updated conclusion reflecting on what those results mean for the future of American politics.
The General Election Campaign
The General Election Campaign
Once they have been nominated, candidates choose their general election campaign strategies based on their perceptions of what the electorate wants, the relative strengths and weaknesses of their opponents and themselves, and their chances of winning. A candidate who is convinced that he or she has a dependable lead may choose very different strategies from those used by a candidate who believes he or she is seriously behind. A candidate who believes that an opponent has significant weaknesses is more likely to run an aggressive, attacking campaign than one who does not perceive such weaknesses.
After the 2016 conventions Hillary Clinton maintained a modest lead over Donald Trump in national polls (although many polls were within the margin ...
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