One of the first texts to make use of the 2008 National Election Study results, this new edition of Change and Continuity will put the momentous recent elections into historical context for your students.
Questions considered include: What were the impact of race and gender in this election cycle? How did fundraising during the invisible primary shape the nomination contest? To what extent did youth participation determine the outcome of the election? What effect did new media have on the campaign and voter turnout? What role did the economic crisis play in voters choices? Was 2008 a year for partisan realignment of the electorate?
This well-respected author team delves deeply into each area, armed with an array of thorough, yet student-friendly data, graphics, and figures. As with all books in the Change and Continuity series, the authors present election data from a variety of sources in a straightforward, accessible manner and make sure to incorporate and discuss the most recent research.
Chapter 7: Presidential Performance and Candidate Choice
Presidential Performance and Candidate Choice
Just as in 2004, in 2008 the presidential candidates focused mostly on war and the economy.1 Although both candidates took very different stances on these concerns in 2008, as their counterparts did in 2004, the 2008 campaign differed from the 2004 one in several important ways. In both contests, the Democratic candidate argued about the failures of the Bush administration, particularly its handling of the war in Iraq and of the economy. On the Republican side, however, George W. Bush campaigned in 2004 on the record of his administration, claiming that his policies were working. His relatively close reelection owed much to the somewhat more positive than negative evaluations of those policies. In 2008 the Republican ...