- Subject index
One of the first texts to make use of the 2008 National Election Study results, this new edition of Change and Continuity will put the momentous recent elections into historical context for your students.
Questions considered include: What were the impact of race and gender in this election cycle? How did fundraising during the invisible primary shape the nomination contest? To what extent did youth participation determine the outcome of the election? What effect did new media have on the campaign and voter turnout? What role did the economic crisis play in voters choices? Was 2008 a year for partisan realignment of the electorate?
This well-respected author team delves deeply into each area, armed with an array of thorough, yet student-friendly data, graphics, and figures. As with all books in the Change and Continuity series, the authors present election data from a variety of sources in a straightforward, accessible manner and make sure to incorporate and discuss the most recent research.
Chapter 2: The General Election Campaign
The General Election Campaign
Once they have been nominated, candidates choose their general election campaign strategies based on their perceptions of what the electorate wants, their own relative strengths and weaknesses and those of their opponents, and their chances of winning. Candidates who are convinced they have a dependable lead may choose strategies very different from those used by candidates who believe they are seriously behind. A candidate who believes that an opponent has significant weaknesses is more likely to run an aggressive, attacking campaign than one who does not perceive such weaknesses.
After the 2008 conventions, the polls showed a close race. Most observers, and both candidates’ organizations, believed that either Barack Obama or John McCain could win (although most also thought ...