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The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

Minority Candidates and the Changing Landscape of Campaigns in the Twenty-First Century
Minority candidates and the changing landscape of campaigns in the twenty-first century
Atiya KaiStokes-Brown

The increasing population of racial and ethnic minorities, particularly Latinos and Asian Americans, is transforming America's political landscape. Furthermore, the election of Barack Obama to the presidency highlights how candidates of color are gaining increased access to positions of political power, ascending to the highest levels of political leadership. The success of these candidates today has been attributed to the manner in which these candidates run their campaigns, adopting successful employing electoral strategies designed to encourage greater support among white voters while maintaining electoral backing in minority communities—especially in the second decade of the twenty-first century. In addition to using traditional ...

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