• Summary
  • Contents
  • Subject index

The evolution of the modern political campaign has taken us from television sets in the living room to wireless new media in the hands of voters. Reaching voters with targeted messages, candidates increasingly rely on consumer-driven techniques. What works at the national level can be tailored to work even more effectively at the individual level. Future campaigns will continue to make use of recent innovations like meet-ups, blogs and Internet polling. Newer tactics such as fundraising on the web and get-out-the vote drives with micro-targeting via Blackberrys and PDAs are changing the way candidates advertise, ask for money, interact with the media, co-ordinate with their party organizations and make the most of interest group support. What, then, are the implications for the democratic process and governance? To help students make sense of how and why campaigns are changing, well-respected scholars and practitioners keep their focus on the horizon of campaigning and offer a cutting-edge look at what to expect in the 2008 elections and beyond.

Redistricting—The Shift Toward South and West Continues
Redistricting—The shift toward south and west continues

Auguste Comte, a philosopher in nineteenth-century France, supposedly once said that “demography is destiny.”1 Comte's quote is just as relevant today. In 2012, the apportionment of congressional seats following the 2010 Census will reflect the continuing shift of Americans from the Northeast and Midwest to the South and West that began in the late 1940s when Americans became more mobile as car ownership increased dramatically.2 The implication of this shift seems simple: The Democratic base shrinks while Republicans add to their numbers. The reality may portend something different for the future, however. The following chapter will consider key principles of redistricting and examine what it is, why it is important, how it ...

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