It's a Small World: Worldwide Declining Attendance and Disney Theme Parks

It's a Small World: Worldwide Declining Attendance and Disney Theme Parks

  • Case
  • Teaching Notes
Abstract

The global recession that began in 2008 affected the global theme park industry, and with it the theme park empire of The Walt Disney Company. This case examines the trends assessment and decision making required of Jay Rasulo, chair of Walt Disney Parks and Resorts, in response to these economic challenges. Although Disney remained in a healthy position, the task was to ensure continued viability and success worldwide. Disney history and the theme park product, market, and competition are described. Disney's current strategies and future plans are presented.

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