Women and Leadership: Opportunities for Women Managing E-Businesses

Women and Leadership: Opportunities for Women Managing E-Businesses

  • Case
  • Teaching Notes
Abstract

This case study discusses the opportunities and challenges that women in senior management roles face in e-business organisations. The focus is on Alibaba, China’s biggest e-commerce company. Students are asked to evaluate the company’s strengths and weaknesses in its journey to encourage women in leadership, within the context of broader issues of gender equality.

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