Will COVID-19 Be the End of Luxury Retail?

Author:
Madeline Rae
Publisher:SAGE Publications: SAGE Business Cases Originals
Express Case info
- Publication year:2020
- Online pub date:June 24, 2020
Discipline: Brand Management & Strategy, Consumer Behavior, Strategic Management & Business Policy
Contains:Teaching Notes
Length:634 words
DOI:http://dx.doi.org/10.4135/9781529752007
Region:Global

Industry:Retail trade, except of motor vehicles and motorcycles

Organization:J. Crew

Organization Size:
Large info

Type:
Indirect case info

Online ISBN:9781529752007

Copyright: © Madeline Rae 2020

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Case
Teaching Notes

Abstract

This case examines plummeting sales in luxury retail, a decline that sharply speeded up with the COVID-19 pandemic and that has pushed multiple luxury retailers to file for bankruptcy amid lockdown.

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  Rae, M., (2020). Will COVID-19 be the end of luxury retail?. In SAGE Business Cases. SAGE Publications, Ltd., https://www.doi.org/10.4135/9781529752007
  
  Rae, Madeline."Will COVID-19 Be the End of Luxury Retail?" In SAGE Business Cases. London: SAGE Publications Ltd., 2021. http://dx.doi.org/10.4135/9781529752007.
  
  Rae, M., 2020. Will COVID-19 Be the End of Luxury Retail? London: SAGE Publications, Inc. Available at: <http://www.doi.org/10.4135/9781529752007> [Accessed 23 Jan 2021].
  
  Rae, Madeline."Will COVID-19 Be the End of Luxury Retail?." SAGE Business Cases. London: SAGE Publications, Inc., 2021. 23 Jan 2021, doi: https://www.doi.org/10.4135/9781529752007.
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