This case examines plummeting sales in luxury retail, a decline that sharply speeded up with the COVID-19 pandemic and that has pushed multiple luxury retailers to file for bankruptcy amid lockdown.
Will COVID-19 Be the End of Luxury Retail?
- Publisher:SAGE Publications: SAGE Business Cases Originals
- Publication year:2020
- Online pub date:
- Discipline: Brand Management & Strategy, Consumer Behavior, Strategic Management & Business Policy
- Contains:Teaching Notes
- Length:634 words
Region:GlobalOrganization:J. CrewOrganization Size:Type:Online ISBN:9781529752007Copyright: © Madeline Rae 2020