Will Apple’s Lower iPhone Price Ease Dropping Sales?

Will Apple’s Lower iPhone Price Ease Dropping Sales?

  • Case
  • Teaching Notes

After facing dropping sales, Apple launched its iPhone 11 in September 2019 at an unexpectedly lower price compared with previous years’ models, disrupting the company’s usual practice of introducing updated models at increasingly higher prices. This short case asks students to discuss the pricing adjustments in order to evaluate Apple’s place in the smartphone market amid changing consumer behavior habits.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles