In 2011, a class action lawsuit claimed that Taco Bell was not using ground beef in its tacos according to the U.S. Department of Agriculture definition. The case centres on Taco Bell’s unusual decision to respond aggressively with both print ads and on social media stressing that there was nothing wrong with Taco Bell’s beef.
Where’s the Beef? A Case Study of Taco Bell
- Author: &
- Publisher:International CHRIE
- Publication year:2011
- Online pub date:
- Discipline: Advertising & Promotion, Marketing Strategy, Social Media Marketing
- Contains:Teaching Notes
- Length:4,406 words
Region:Northern AmericaCountry:United States of AmericaIndustry:Food and beverage service activitiesOrganization:Taco BellOrganization Size:Originally Published In:2011). Where’s the beef? a case study of Taco Bell. Journal of Hospitality & Tourism Cases, 1 (1), 25– 31., & (Type:Online ISBN:9781529710083Copyright: © 2011 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). All rights reserved.