Where There’s Smoke (and Mirrors) There’s Fyre!

Where There’s Smoke (and Mirrors) There’s Fyre!

  • Case
  • Teaching Notes
Abstract

Woodstock for the millennial generation. Coachella in the Caribbean. A can’t miss, once in a lifetime experience. It sounded too good to be true. It was. How does a college dropout from New Jersey team up with an award-winning rapper from Queens, New York, to create social media mania for “the greatest festival that never happened”? This case examines the 2017 Fyre Festival.

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