Using the murder-mystery game Her Story, this case introduces “in vivo” and “pattern” coding in qualitative data analysis to contemplate their suitability for exploring the topic of sexual harassment in the modern workplace, focusing on news about allegations at Google. While quantitative research can help management researchers understand the extent of workplace grievances, a qualitative approach helps us go beyond the numbers to understand how grievances manifest and how to effectively tackle them. However, studies formed on qualitative research often lack a clear structure.
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved