What Does Retailers’ Post-pandemic Future Hold?


This case discusses how retailers have adapted operations in response to COVID-19 pandemic-related in-person shopping restrictions, and benefited from increased online demand. Supporting resources examine retail trends and explore the specific examples of Amazon and Home Depot. Students are asked to identify how some retailers sustained (or grew) business and to suggest post-pandemic customer retention strategies.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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