Wendy’s International, Inc.: Pointing a Finger at Fraud

Wendy’s International, Inc.: Pointing a Finger at Fraud

  • Case
  • Teaching Notes
Abstract

On March 22, 2005, a woman discovers a human finger in her chili while dining at a Wendy’s restaurant in San Jose, California. As widespread and strongly negative media coverage surrounds the event, sales figures begin to plummet. Wendy’s executives are under intense pressure to discover what really happened in their restaurant while they try to repair the damage done to their once well-respected brand.

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