Wells Fargo: The Future of a Community Bank

Wells Fargo: The Future of a Community Bank

  • Case
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Abstract

Wells Fargo, founded in San Francisco during the gold rush as a money delivery express, is now the fourth largest bank in the US and ranks number one in America’s deposit market share. It achieved initial success by being a trustworthy custodian of its customers’ wealth. By staying true to a customer-centric business model, it aims to fulfil all its customers’ needs and help them succeed financially. After establishing itself as one of the best community banks in the US, Wells Fargo has expanded internationally as a global bank. It has also significantly diversified offerings in order to gain market share. Because of a comprehensive range of products, Wells Fargo is exposed to increasing risks and competition. During the global financial crisis, it was negatively ...

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