Web3: What Does the New Web Frontier Mean for Business?


Tech innovations in recent years—combined with the COVID-19 pandemic-induced need to quickly develop virtual gathering spaces—have thrust the world into the new digital frontier: Web3. Companies, particularly in the tech sector, now have an open field of growth and innovation opportunities ahead. This case provides a short primer on Web3 and asks students to examine the potential this latest iteration of the web holds for businesses.

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