Warner Bros. Bets on Streaming


With the COVID-19 pandemic keeping cinemas closed, Hollywood giant Warner Bros. recently announced its plan to release all 2021 films simultaneously in theaters and on its sibling streaming service HBO Max, disrupting a long-held film release and distribution model. This case goes over Warner Bros.’ decision to pivot its model toward streaming and asks students to discuss how this might shape the future of the theater industry.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles