“Vitalena Health Promotion Centre”: In Search of a Positioning Strategy

  • Supplementary Resources


“Vitalena Health Promotion Centre” entered the Healthcare market of Krasnoyarsk in 2005 developed the Positioning Strategy as a disease prevention and health promotion centre for families. Despite the desires and certain efforts of the Company executives, clients and prospective consumers perceive the “Vitalena” Company as a children’s centre offering additional services for pregnant women. It does not comply with the strategy developed by managers of the Positioning Strategy Centre. Chief managers of the Centre discuss the following questions: What mistakes have been made while the strategy being implemented? Can “Vitalena” Company become family centre proper or it is necessary to change the Positioning Strategy?

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles