This case investigates the updating of visitor profiles and preferences for a self-sustaining cultural/heritage tourism attraction within the South-eastern United States. Visitor preferences are examine in order to aid the cultural/heritage tourism location with the development of a strategic marketing plan. Definitions and examination of what constitutes a cultural/heritage tourism attraction are presented. Data collection of this project included obtaining a visitor inventory of preferences while visiting the cultural/heritage tourism locations. Issues are raised about the challenges cultural/heritage tourism operations face when attempting to maintain a loyal customer base.
Developing Visitor Profiles at an American Cultural/Heritage Tourism Attraction: A Case Study of the USS North Carolina Battleship Memorial
- Author: &
- Publisher:International CHRIE
- Publication year:2015
- Online pub date:
- Discipline: Marketing Research, Marketing Strategy, Tourism, Events & Hospitality Marketing
- Contains:Teaching Notes
- Length:1,683 words
Region:Northern AmericaCountry:United States of AmericaState:North CarolinaIndustry:Arts, entertainment and recreationOrganization:USS North Carolina Battleship MemorialOrganization Size:Originally Published In:2015). Developing visitor profiles at an American cultural/heritage tourism attraction: A case study of the USS North Carolina Battleship Memorial. Journal of Hospitality & Tourism Cases, 4 (1), 59– 65., & (Type:Online ISBN:9781529710816Copyright: © 2015 International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). All rights reserved.