Virtual Artists Are Taking Over, Not: FN Meka Gets Signed and Dropped in a Week


This academic case study delves into the emergence of virtual characters within the music industry, focusing on the controversy surrounding FN Meka, a virtual rapper signed to Capitol Records. The study examines FN Meka’s inception, rise, and subsequent downfall, shedding light on the intricate interplay between technology, cultural expression, and consumer behavior. FN Meka’s journey from a successful virtual influencer to a controversial artist highlights the complexities of the modern music landscape and raises critical questions about authenticity, ownership, racial representation, and the ethical implications they present. The case study provides insights into the challenges and potential opportunities posed by virtual characters, offering a thought-provoking exploration of the evolving landscape of the music industry.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for instructor access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles