Turning Passion Into Business: Setting Up Beliveau Estate Winery

Turning Passion Into Business: Setting Up Beliveau Estate Winery

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  • Teaching Notes
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Abstract

The case centres on the entrepreneurial journey of Joyce and Yvan Beliveau in creating Beliveau Estate Winery. The case discusses the motivations and strategic business decisions, like choice of location, product and marketing mix, methods of production, meeting regulatory standards, hiring staff, and financial planning that the Beliveaus implement as they get ready to open the winery to the public and begin sale of their bottled wines.

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