The Renewal Workshop: Consumer Considerations in a Global Supply Chain

Abstract

In responding to the international need for a circular economy, The Renewal Workshop (TRW) expanded its operations by opening a second factory in Amsterdam, The Netherlands in 2019. Much of the success of TRW, since its inception in Oregon in 2016, was due to its innovation in supply chain process. TRW incorporated novel solutions of renewing damaged apparel and upcycling overstock products, and consulted brands on ways to design for deconstruction. As the effectiveness of TRW becomes evident and demand grows internationally, it is facing some unexpected challenges. Students will need to reconsider positioning and communication strategy of The Renewal Workshop and decide how to move forward in communicating value to the consumer.