The Painting Elephant Art Classes: Evaluating New Strategies for Growth

Abstract

Shivali Gupta is an artist and entrepreneur who owns The Painting Elephant, an arts and crafts studio in Massachusetts, USA. After running a profitable business by facilitating arts and crafts workshops for adults and children, Gupta contemplates the next step for her company. There is a high demand for arts and crafts-related events and activities in the United States. Businesses like Yaymaker, Painting with a Twist, and others have become huge corporations by hosting painting events in several U.S. cities. Gupta wonders, is it viable to continue to grow as a wholly owned subsidiary? Or is it wise to be a part of a larger organization? Gupta evaluates different possibilities to pursue growth.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for instructor access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles