The Painting Elephant Art Classes: Evaluating New Strategies for Growth

Abstract

Shivali Gupta is an artist and entrepreneur who owns The Painting Elephant, an arts and crafts studio in Massachusetts, USA. After running a profitable business by facilitating arts and crafts workshops for adults and children, Gupta contemplates the next step for her company. There is a high demand for arts and crafts-related events and activities in the United States. Businesses like Yaymaker, Painting with a Twist, and others have become huge corporations by hosting painting events in several U.S. cities. Gupta wonders, is it viable to continue to grow as a wholly owned subsidiary? Or is it wise to be a part of a larger organization? Gupta evaluates different possibilities to pursue growth.

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