The Nigerian Entertainment Industry: The Case of a Promising Musician

The Nigerian Entertainment Industry: The Case of a Promising Musician

  • Case
  • Teaching Notes
Abstract

Ben-O’s aspiration to progress his musical career is at a crossroads as he has to choose between two contending musical genres. The matter is not easy to resolve as one alternative relates to his essence and the other relates to his ambition. However, the budding artist has to study and understand the assorted issues underpinning the Nigerian entertainment industry, which are greatly influenced by social media. The case highlights the artist’s dilemma in choosing from two competing approaches. These include following his heart and using his music to promote virtue and ethical behavior in his society or succumb to competitive pressure and redirect his music to popular genres, which glorify profanity and other immoral behaviors.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles