<span class="hi-italic">The King&#8217;s Speech</span> Distribution Gambit: Case B

The King’s Speech Distribution Gambit: Case B

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The second case in the series raises important ethical questions surrounding the King’s speech’s’ producers’ decision to partner with The Weinstein Company (TWC) and Harvey Weinstein, whose misconduct started the #MeToo social movement and to his prosecution for rape and sexual assault. This financing and distribution partnership decision raises numerous grey questions about project managers’ financial, practical and ethical priorities and considerations when choosing whom to associate with. Case B also analyses production challenges and explores the process of promoting a film on the international film festival circuit and onto a major award season run, ultimately mapping the journey to Oscar and BAFTA artistic success and commercial reward.

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