The Gulf Takes Over Golf: A Deep-Dive Into the PGA–LIV Merger


Golf fans and players were up in arms when the PGA Tour announced a merger with its rival LIV Golf, a Saudi-backed golfing association. The move has raised concerns because the merger is funded entirely by the Saudi government, a regime notorious for human rights violations. Moreover, PGA officials are now answerable to golfers who refused to sign multi-million-dollar LIV contracts out of loyalty, especially since defectors may be able to return to the PGA Tour. The case study offers a closer look into the ill-conceived merger and the impact it would have on golf.

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