Case
Teaching Notes
Abstract
Arzum is a small, family-owned small appliances company, founded in Turkey in 1966. The firm always wanted to go beyond its country of origin and open up to the world market. However, by the early 1990s, global competition was getting fierce as China strengthened its production base. Arzum knew that it needed to differentiate itself by creating added value, but how was it going to achieve this?
This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.
2023 Sage Publications, Inc. All Rights Reserved