Case

“The Faster Fish Beats the Larger Fish:” Applying Porter’s Value Chain

By:
Nükhet Vardar
Publisher: SAGE Publications: SAGE Business Cases Originals
- Publication year: 2018
- Online pub date: January 02, 2018
Discipline: Family Business, Competitive Strategy, Emerging Markets
Contains: Teaching Notes
Length: 2,332 words
DOI: https://dx.doi.org/10.4135/9781526438102
Keywords:
branding, emerging markets, fish, porters, tea, Turkey, value chains
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Region: Western Asia

Country: Turkey

Industry: Manufacture of electrical equipment

Organization: Arzum

Organization Size:
Mediuminfo

Type:
Direct caseinfo

Online ISBN:9781526438102

Copyright: © Nükhet Vardar 2018

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Case
Teaching Notes

Abstract

Arzum is a small, family-owned small appliances company, founded in Turkey in 1966. The firm always wanted to go beyond its country of origin and open up to the world market. However, by the early 1990s, global competition was getting fierce as China strengthened its production base. Arzum knew that it needed to differentiate itself by creating added value, but how was it going to achieve this?

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  Vardar, N., (2018). “The faster fish beats the larger fish:” Applying porter’s value chain. In SAGE Business Cases. SAGE Publications, Ltd., https://dx.doi.org/10.4135/9781526438102
  
  Vardar, Nükhet."“The Faster Fish Beats the Larger Fish:” Applying Porter’s Value Chain." In SAGE Business Cases. London: SAGE Publications Ltd., 2022. https://dx.doi.org/10.4135/9781526438102.
  
  Vardar, N., 2018. “The Faster Fish Beats the Larger Fish:” Applying Porter’s Value Chain. London: SAGE Publications, Inc. Available at: <https://dx.doi.org/10.4135/9781526438102> [Accessed 4 Jul 2022].
  
  Vardar, Nükhet."“The Faster Fish Beats the Larger Fish:” Applying Porter’s Value Chain." SAGE Business Cases. London: SAGE Publications, Inc., 2022. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781526438102.
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