The Doctor Will (Virtually) See You Now


This case discusses the telemedicine services trend, which was accelerated by the COVID-19 pandemic restrictions. Supporting resources define telemedicine, provide an overview of related business opportunities, and consider future prospects in the field. Students are asked to explore how telehealth might affect various health care stakeholders and change the future of medical care.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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