The Commercial Space Race: Who’s Flying Highest?

Abstract

What was once a dream of science-fiction is on the verge of becoming a reality: commercial space travel. Rocket companies led by three of the world’s richest men are competing to lead the market in private space travel—and to pick up lucrative government contracts along the way. The new ventures by Elon Musk, Jeff Bezos, and Richard Branson are not without controversy, however, as critics urge the space-bound billionaires to direct their enormous wealth toward more pressing issues here on Earth, such as developing green tech in the face of the oncoming climate crisis. Students are asked to discuss these companies and their objectives within the context of the criticism surrounding them.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2024 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for instructor access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles