The Boeing Company: Delays in the Launch of the 787 Dreamliner

The Boeing Company: Delays in the Launch of the 787 Dreamliner

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Abstract

This case will examine the complex challenges of a global business which must maintain healthy communications with customers, investors, and suppliers. The Boeing 787 Dreamliner is by most accounts a success story of modern innovation, yet its production delays present a unique challenge for a corporate communication officer.

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