The Barcelona Airbnb Ban


Barcelona recently became the first major city to institute a complete ban on the short-term rental company Airbnb, which allows travelers to rent private rooms or residences rather than rely on hotels. The ban comes as several other major European tourism hubs, including Paris and Amsterdam, also attempt to introduce measures to rein in Airbnb, saying that the company has led to unsustainable tourism and shortages in housing. This short case asks students to discuss what might follow Barcelona’s ban and how Airbnb should respond.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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