The Amazon–MGM Acquisition: Are Streamers the New Studios?

Abstract

Amazon’s May acquisition of film studio MGM caused a stir in the industry, with some experts expressing concern over what the acquisition means for the availability of and accessibility to MGM’s enormous archive, and others praising Amazon for a strategy that gives the company a significant leg up in the battle between streaming competitors like Netflix, Hulu, and Disney+. The acquisition is the latest in a series of mergers that have consolidated the entertainment industry down to just a handful of companies, potentially leaving them vulnerable to the same kind of antitrust regulations that broke up the studio system that dominated the industry during Hollywood’s first century. This case covers the acquisition and asks students to discuss the risks and strengths of Amazon’s strategy and what it bodes for the industry in general.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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