This case explores the grounds and prospects of the utopian managerial approach of Tecsun (Suzhou) Homes that features paternalistic leadership. It explains the founder’s management philosophy with “education” and “enlightenment” as the core, and it demonstrates his leadership style of “paternalistic” in China and “godfather” in the West from multiple perspectives. It further analyzes the influence of the founder’s leadership style on employee activation and on the growth mode of the company, offering students insights into the challenges faced by the company and prompts them to think about the issue of sustainability.
TECSUN: A Utopia Ruled With Care and Love
- Author: , &
- Publisher:Renmin University
- Publication year:2018
- Online pub date:
- Discipline: Leadership in Business, Leadership Styles, Leadership Theory
- Contains:Teaching Notes
- Length:7,535 words
Region:Eastern AsiaCountry:ChinaIndustry:Construction of buildings| Manufacture of fabricated metal products, except machinery and equipmentOrganization:TecsunOrganization Size:Originally Published In:2018). TECSUN: A Utopia Ruled with Care and Love. Beijing, China: Renmin University Business School., & (Type:Online ISBN:9781529768442Copyright: © 2018 Renmin Business School. All rights reserved.