Taylor Swift’s Eras Tour: A Multidimensional Impact on Music, Society, and Identity


This case study allows students to explore the multidimensional impact of Taylor Swift’s Eras Tour and its implications across music, politics, gender and race dynamics, and environmentalism. This study aims to offer a comprehensive understanding of the good, bad, and ugly consequences of the Eras Tour on cultural and ecological landscapes. Beginning with a contextual overview of Swift’s biography and achievements, these insights lay the groundwork for an analysis of her music tour. Subsequently, the study focuses on the positive dimensions of Swift’s Eras Tour, highlighting its role as a catalyst for empowerment, positivity, and acceptance of gender diversity among fans while also functioning as a source of economic revitalization for communities. The case concludes with the application of racial and environmental theoretical frameworks to underscore the negative dimensions of the tour, foregrounding issues of materialism, waste, and racial dynamics related to White normalcy and supremacy. Students’ analysis of the concurrent beneficial and detrimental effects of Swift’s Eras Tour will elucidate the complex interplay of politics, ecology, gender, and race in shaping social norms and the music industry.

This case was prepared for inclusion in Sage Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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