Sustainable Planning and Development LLC (SPD LLC)—a micro, small and medium enterprise (MSME) with operations in the Caribbean—is determining the right path forward to scale a pilot project: an essential oil processing facility in Dominica. SPD faces hurdles in securing a sufficient supply of bay leaves to process into bay oil, in meeting evolving consumer demands, and in maintaining facilities on an island often threatened by extreme weather. The case offers students an opportunity to apply stakeholder theory to strategic decision making for an MSME.
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