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Sustainability Case Competition: From Idea to Project

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Frank Ulbrich

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Ulbrich, F., (2020). Sustainability case competition: From idea to project. In SAGE Business Cases. 2020. 10.4135/9781529703955

Ulbrich, Frank. "Sustainability Case Competition: From Idea to Project." In SAGE Business Cases. SAGE Publications Ltd., 2020. 10.4135/9781529703955.

Ulbrich, F 2020. Sustainability Case Competition: From Idea to Project, In SAGE Business Cases, SAGE Publications Ltd., viewed 4/5/2020, 10.4135/9781529703955.

Ulbrich, Frank. "Sustainability Case Competition: From Idea to Project." SAGE Business Cases. SAGE Publications Ltd., 2020. SAGE Knowledge. Web. 4/5/2020.

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  • Case
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    Lisa Brown, assistant to the director at the Swotting School of Business, has been tasked with planning a new Sustainability Case Competition. Although she has organized previous events, this one is different. It is larger, higher profile, and in part academic. Brown would be able to draw on her experience from organizing events such as the Sustainability Symposium in 2017, but this time she needed a proper plan to get it done. In a meeting with Michael Wilson, director of the Swotting School of Business, the two brainstormed to bounce ideas off each other. It would be those ideas that eventually needed to be transformed into a project plan to assess the feasibility of the proposal. Hence, Brown needed to specify in more detail the potential project, prepare her analysis, and develop a recommendation prior to a meeting with Wilson the following week. This case invites students to take on the role of Brown, develop the proposed project, conduct an analysis, and prepare recommendations as to whether it is feasible to meet a certain deadline.

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  • Author Bio

    Dr. Frank Ulbrich is director of the School of Business at the University of the Fraser Valley in British Columbia, Canada. He teaches courses in information systems and project management. His research concentrates on management education as well as the development, strategic management, and use of information and communication technologies in the context of organizational design, managerial intent, and the impact on people. He prepared this case as a basis for classroom discussion.

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