Strategy and the Sibling Partnership: The Tan Group from Indonesia

Abstract

The Tan Group began as a small construction company in the aftermath of World War II. It made its name in hotels and grew into a well-known property company in Indonesia. But it struggled during and after the Asian crisis of 1998 and experienced nearly two lost decades. Four siblings of the third generation took control of the Tan Group after their father’s passing, but each had different ideas and interests on how to revive their family’s legacy. Yet, they had to make a decision on how to put the group back on a growth path while incorporating individual interests and complying with their father’s wish to continue the business together as a harmonious family.