Assessing Strategy at American Airlines: Canceled Flights, Labor Shortages, and a Government Bailout

Abstract

As travelers returned to the skies this summer, American Airlines announced it would be canceling hundreds of flights, citing the financial struggles caused by the pandemic that contributed to the airline implementing massive layoffs last year. The announcement was swiftly followed by criticism from labor advocates, industry experts, and frustrated customers facing travel delays and increased ticket prices. The critics called the company out for poor decision-making, particularly considering the significant USD 7.5 billion bailout American Airlines had received from the federal government and the USD 10 million compensation its CEO was still earning at the time. This case asks students to analyze American Airlines’ operational and labor struggles within the context of the pandemic and the influx of capital it received from the government.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

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