Created by Internationals for Internationals


Samuel Padilla Castro wanted to follow his father’s entrepreneurial path and create a business that would help society. Samuel was recruited for his skill in tennis to the Morningside College in Sioux City, Iowa. With the help of Morningside’s entrepreneur program and Samuel’s own efforts, he developed a web platform,, which he coined as an organization, “created by internationals for internationals.” Samuel worked hard to face the early challenges of how to start his own business, complying with student visa regulations, creating a product with limited resources, including networking with other students to find needed skills sources, and working to promote his product to other collegiate and foreign student assistance organizations to build his product base. Samuel has completed the incubator phase and is now looking for ways to accelerate growth for his product.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

2023 Sage Publications, Inc. All Rights Reserved

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles