SpiceJet: Turnaround in the Aviation Industry


Ajay Singh, chairman and managing director of SpiceJet, had changed the face of aviation in India, while adopting measures that turned around the airline’s performance. The case highlights Singh’s managerial and leadership decisions, particularly in areas focusing on developing a low-cost business model for the airline. Through various strategic initiatives, the company bounced back from a near shutdown to operate in a profitable manner. This case draws attention to the journey behind that strategic turnaround, describing various challenges that the business had to face.

This case was prepared for inclusion in SAGE Business Cases primarily as a basis for classroom discussion or self-study, and is not meant to illustrate either effective or ineffective management styles. Nothing herein shall be deemed to be an endorsement of any kind. This case is for scholarly, educational, or personal use only within your university, and cannot be forwarded outside the university or used for other commercial purposes.

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