SpiceJet: Turnaround in the Aviation Industry

SpiceJet: Turnaround in the Aviation Industry

  • Case
  • Teaching Notes

Ajay Singh, chairman and managing director of SpiceJet, had changed the face of aviation in India, while adopting measures that turned around the airline’s performance. The case highlights Singh’s managerial and leadership decisions, particularly in areas focusing on developing a low-cost business model for the airline. Through various strategic initiatives, the company bounced back from a near shutdown to operate in a profitable manner. This case draws attention to the journey behind that strategic turnaround, describing various challenges that the business had to face.

You are not authorized to view Teaching Notes. Please contact your librarian for access or sign in to your existing instructor profile.
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles