DJ Khaled is one of the biggest names on social media. He is a successful music producer, a cross-platform social media influencer, and the king of Snapchat Stories. This case looks at Khaled’s journey of becoming a social media influencer; the factors that contribute to his success on social media; and controversies that he has been involved with as well as the way he handled the controversies. Relevant cases of other influencer marketing malpractices have been reviewed to encourage readers to think critically. The case asks students to consider what qualities companies should be looking for in an influencer to act as a brand promotion partner and what steps regulators should be taking when it comes to influencer marketing.