Social media is an ever-present part of society. Sporting goods companies have acknowledged the necessity of embedding social media into their overall brand strategy. Many companies such as Nike, Adidas, and Under Armour spend a considerable amount of time and money to engage their customers online. Niche brand Brooks has a more limited social media presence. In addition, they have a goal of doubling their revenue from $500 million to $1 billion by 2020. Social media strategy will play a major role in achieving this goal. Students are selected to work on a social media strategy team and are tasked with providing recommendations in the creation of a comprehensive social media strategy to meet organizational goals and objectives.
Social Media Strategy in the Sporting Goods Industry: Potential Application for Brooks Sports, Inc.
- Author: , &
- Publisher:SAGE Publications: SAGE Business Cases Originals
- Publication year:2019
- Online pub date:
- Discipline: Strategic Management & Business Policy, Strategic Management & Planning, Social Media Marketing
- Contains:Teaching Notes
- Length:2,121 words
Region:Northern AmericaCountry:United States of AmericaOrganization:Brooks Sports, Inc.Organization Size:Type:Online ISBN:9781526463579Copyright: © Tara Q. Mahoney, Justin Lovich, and Lawrence Brady 2019